"Every human has four endowments-- self awareness, conscience, independent will and creative imagination.These give us the ultimate human freedom...The power to choose, to respond, to change."
-Stephen Covey
As humans, we are aware of our surroundings and can immediately sense when something is abnormal. In terms of design, we must let our creative imagination flow and generate images and ideas onto paper. We must let go of our conscience and expand upon idea after idea to come across a solution. Our self awareness allows us to make choices based on our traits and feelings. Our personality draws us to these choices. But our conscience limits our imagination. Therefore, we have to disconnect ourselves from our sense of right and wrong and follow our independent will and make the daring leap of trying something new, innovative, and different.
I found myself encountering a lot of roadblocks while brainstorming in class today. My conscience was limiting my imagination to the many possibilities of defining Cheerios. At first, I started taking note of the shape. I noticed there was an inner circle and an outer circle. I noticed the tiny specs on the Cheerio and couldn't brainstorm any further than that. I was familiar with Cheerios being associated as a breakfast item that I eat and not something that I would take the time to inspect. After collaborating with my group, I was able to gain some insight on how to approach analyzing the Cheerios differently. I gained the independent will I needed to break away from my conscience and changed the way I was analyzing my subject. I started taking note of the color differences, the size differences, and even transformed these differences in the form of interval. I took note of the texture of the Cheerios, how they could emphasize speed, direction and symmetry. By expanding upon these ideas, I was able to become more comfortable with the concept of brainstorming. You have to train your mind how to break free of the comfort zone it lives in in order to make the connection from one idea to another.
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